When promoting a product or service online, many businesses think big, and they are used to this. However, things are changing, and different markets respond in different ways. For example, some people become aware of new products and services through Facebook ads, with large graphics and long but catchy captions. Others are attracted to the… Continue reading Twitter and Marketing: When Should You Tweet?
Tag: marketing
How SEO Can Help Improve Your Conversion Rate
You’ve probably heard the phrase “Content is king,” but what can be more important than content? The answer is conversion. Businesses use the best marketing and advertising strategies to generate sales, and quality content is one of the key ingredients in making a conversion. However, before your audience can even read your content, you need… Continue reading How SEO Can Help Improve Your Conversion Rate
Product Marketing: Three Tactics for Promoting a Luxury Brand
Luxury brands are exempt from price wars that usually characterize conventional products. However, this doesn’t mean that you don’t have to do much to market a luxury brand. It is the exact opposite. For people to purchase luxury products from your brand, you need to show them that they are getting their money’s worth. These… Continue reading Product Marketing: Three Tactics for Promoting a Luxury Brand
Tips for Marketing a Small Business
One of the biggest challenges small businesses face in their operations is competition from bigger players in the market. This is the primary reason marketing plays such a significant role in any small or and medium-sized company. The marketing efforts must be unique to stand out and draw attention to the brand. Here are some ways… Continue reading Tips for Marketing a Small Business
Why Visual Content is a Marketing Must-Have
In today’s extremely socially connected world, you have plenty of marketing strategies to select from and use to expand the reach of your business. One such technique that you will find invaluable is the use of visual content. How are visuals in marketing campaigns today Nowadays, experts consider visuals as must-haves in any marketing strategy.… Continue reading Why Visual Content is a Marketing Must-Have
Emerging Trends and Projections for the Future in SEO
Most people inevitably are familiar with SEO. For those who are not, SEO basically is an acronym for Search Engine Optimisation. This is an important part of online business. As it is always changing, the way traffic is captured by businesses undergoes constant change. The current market status of SEO is something that is being… Continue reading Emerging Trends and Projections for the Future in SEO
SEO Marketing Companies – Getting Experts for Your Business
Companies have to constantly look for ways to keep customers engaged. Whether it is with a great content or a good marketing plan, SEO companies may just have the answers. Here are a few things to look for in an SEO company that can get your brand in the right direction. Accreditation: A good SEO firm will… Continue reading SEO Marketing Companies – Getting Experts for Your Business
Why Your Website Needs Videos for Marketing
These days, it’s all about quick access and fast transactions. In advertising and content consumption, these concepts hold truest. Statistics show that posts with videos are visited three times more with consumers wanting information served to them in one quick dish compared to long winding texts. Your potential clients are more likely to pay attention… Continue reading Why Your Website Needs Videos for Marketing
The Influential Generation: Getting Millennial Marketing Right
Companies may see Millennial marketing as a waste of time. After all, these people are not the CEOs and key decision makers of most companies. They are, however, the buzz generators of our time. In fact, the best SEO programs and viral marketing campaigns of today focus on creating strategies that draw them in and… Continue reading The Influential Generation: Getting Millennial Marketing Right
Comprehensive Tips to Further Improve Your PPC Ads on Google AdWords
Google AdWords is undeniably one of (if not) the best platforms for pay per click or PPC advertising. That’s why if you want your PPC ads to be as successful as possible, you need to know how to optimize them properly and consistently. Here are a few tips to help you do just that. Set… Continue reading Comprehensive Tips to Further Improve Your PPC Ads on Google AdWords