Companies may see Millennial marketing as a waste of time. After all, these people are not the CEOs and key decision makers of most companies. They are, however, the buzz generators of our time. In fact, the best SEO programs and viral marketing campaigns of today focus on creating strategies that draw them in and… Continue reading The Influential Generation: Getting Millennial Marketing Right
Category: Marketing
Comprehensive Tips to Further Improve Your PPC Ads on Google AdWords
Google AdWords is undeniably one of (if not) the best platforms for pay per click or PPC advertising. That’s why if you want your PPC ads to be as successful as possible, you need to know how to optimize them properly and consistently. Here are a few tips to help you do just that. Set… Continue reading Comprehensive Tips to Further Improve Your PPC Ads on Google AdWords
Going Mobile for SEO Rankings: What You Can Expect
More and more people are now using mobile devices, such as smartphones and tablets, more than desktops and laptops when looking for information. This prompted Google to update its algorithm and standards to reward websites that keep their mobile users in mind. Google began mobile-friendly changes when they saw that over half of search traffic… Continue reading Going Mobile for SEO Rankings: What You Can Expect
Improve Your Marketing Programs with Printed Materials
The success of a company often rests on a solid reputation and if you are just about to embark on your entrepreneurial journey, you have to start with the right marketing tools. Printed Marketing in this Age Marketing builds recognition or product recall. When you catch the attention and reach the expectations of your would-be… Continue reading Improve Your Marketing Programs with Printed Materials
Internet: Your Way to Get More Customers
Many people argue that a handwritten letter is still better than an email, but in the business world, sending and receiving messages quickly is important. Advancements in technology make it possible to make transactions without waiting for days for a reply. With emails, there is no need to wait. That is only one application of… Continue reading Internet: Your Way to Get More Customers
Online Advertising Tips for Home Businesses
Whether you are creating your own line of clothing or selling a home chili recipe, getting your brand in the public’s eye is important for the success of your business. How exactly do you advertise your business online? Read on to find out. The power of the Internet Many advertising companies in Minneapolis, MN know… Continue reading Online Advertising Tips for Home Businesses
Going Social: 3 Reasons Businesses Should Embrace Social Login
In a world where customers are spoiled for choice, people expect more than ever before from retailers before they make a purchase. Because there is no denying that the present generation lives behind the screens of their phones, offering free Wi-Fi can help you create a positive experience for customers. Most people, however, hate filling… Continue reading Going Social: 3 Reasons Businesses Should Embrace Social Login
Of Skills and Trades: How Does the Australian Job Market Fare?
Many people might think that the Australian job market is in a wobbly state, but actual economic figures disagree. The growth rate remains below 1%, but the figure is the same for fellow OECD countries, such as Germany and Japan. Comparing the Aussie condition with the international market also shows that the country is in… Continue reading Of Skills and Trades: How Does the Australian Job Market Fare?
Creating an Effective Branding Strategy: Key to Any Success Online Business
A company with excellent online branding strategy has a significant edge over its competitors. An effective strategy offers a clear and solid identity for the company’s products based on factors that are essential to the market where it belongs. It also allows your company to position your products strategically and distinctly in the minds of… Continue reading Creating an Effective Branding Strategy: Key to Any Success Online Business
How Dealing with Duplicate Content Can Save Websites
Search engines in the past simply remove duplicate content or include them as additional results for higher-ranking websites. With Google Panda, however, any website can receive a penalty because of bad and duplicate content. This won’t only hurt web pages, but it can bring down a website completely. If you’re a start-up SEO company, keeping… Continue reading How Dealing with Duplicate Content Can Save Websites