In a nutshell, website typography is the presentation of the text in every page. Even if visuals have now taken the centre stage, bad typography echoes poor user experience. As a matter of fact, a well-written piece means nothing if the web design doesn’t give it the right presentation it deserves. Users would unreadable, thus causing you to fail in achieving your online goals.
Good typography is a fusion of beauty and creativity and there’s no way you can achieve that without learning and mastering the basics. New trends emerge every year, but the fundamentals have never really changed.
To get your website typography right, here are a couple of tips from VoodooCreative.com.au to remember:
Choosing the Best Typeface
Any typeface can form a word, but not all can deliver the meaning you want to convey. Any experienced web design agency in Melbourne, San Francisco and Singapore would tell you that the type selection you make brings your site context and character.
Using the wrong font may give users the wrong impression. Understand what the content wants to say and pick a readable typeface that delivers it perfectly to the users. Avoid combining too many fonts, but when you do, make it they complement each other.
Perfecting the Line Spacing
Line spacing is a prime factor that makes the text easy on the eye. Other than the typeface, poor line spacing would compromise content readability. Ideally, the line spacing should be anywhere between 120% and 140% of the point size.
Putting a Premium on Visual Hierarchy
Visual hierarchy indicates that the most important information should be the most visible. You can emphasise certain texts through the typeface, size and colour. Presenting visual elements in order based on its importance can produce a fluid layout and trouble-free reading experience.
Experts once said that typography is about 95% of the web design; that may no longer that true, considering the newfound popularity of visuals these days, but you can’t nonetheless overlook the value of written information. If you fall short in this department, you can ruin your otherwise compelling web pages.