More and more people are now using mobile devices, such as smartphones and tablets, more than desktops and laptops when looking for information. This prompted Google to update its algorithm and standards to reward websites that keep their mobile users in mind.
Google began mobile-friendly changes when they saw that over half of search traffic came from mobile devices, but the search results didn’t lead to mobile-friendly sites. As a user, this is frustrating. For your business website to thrive, you need to work with an SEO company to effectively cater to this audience.
Here are three ways to make your website viewable on different platforms:
A mobile-only site is a website specifically designed to provide optimum viewing experience in mobile devices. This is tricky and takes a lot of work because you’ll need to maintain and update both your regular and mobile-only websites. This format is only advantageous to use for web-based mobile apps.
A responsive site is probably the most popular because it adjusts the layout depending on the size of the user’s screen. This type of site has a quick loading time. But, you must be careful when designing the website. As the site responds to the screen size, you don’t have full control of its layout.
An adaptive site uses different layouts for different screen sizes. This usually includes one of each for phones, tablets and desktops. This enables you to maintain just one website, yet gives you full control on how it looks. As phones, tablets and desktops all have different screen sizes depending on the model, there’s no assurance that the site will render suitably on each screen.
A mobile-friendly website will not only make it rank high on SERPs, but will also help you earn the approval of your visitors. Choose between the three best options above to start getting more traffic.