Digital Marketing: Promoting Your Construction Trade Services amid the Pandemic

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Home improvement projects have boomed during the pandemic. As families have stayed indoors, they have either performed DIY house remodeling projects or hired professional contractors.

In addition, many households have paid particular attention to their plumbing, electrical, roofing, and heating, ventilation, and air conditioning (HVAC) systems. They have got construction trade services for system inspection, maintenance, and repair.

If you’re in the construction trade, you must do what it takes to promote your services and boost your business. The key here is to employ digital marketing strategies. That said, here’s how to promote your construction trade services during the pandemic.

1. Update the website of your construction trade business

When it comes to your trade service promotion, your website is the first place to start. Having a website is necessary for business as it is where you promote your products or services. It is also where you communicate with your clients and do business with them.

However, update your website consistently to ensure it is visually appealing, easy to navigate, and user-friendly. Also, make sure to optimize your site for mobile devices. Why? Most people look for services online using their smartphones.

2. Highlight your variety of construction trade services

As a construction trade business, you may be specialized in one area while providing a handful of trade services. As a roofing company, you probably offer roofing inspection, cleaning, maintenance, and installation services. You can also include downspout replacement, gutter cleaning, and leaf gutter protection installation in your services.

It’s important to highlight all your trade services on your website. Be as specific as possible in your service description or content. You want to ensure that your target clients are aware of the services you offer.

3. Capture photos of your trade services and post them online

Photos are powerful in marketing a business and promoting services. They have the power to attract, entice, and persuade customers or clients.

When it comes to your construction trade business, you can use images as excellent proof of your service quality. Be sure to post photos of your system installation, maintenance, and repair. For instance, if you provide interior and exterior painting services, post the before-and-after images of your service.

4. Take and post video clips of your trade works

Video marketing has proven effective in the world of business. Why? Video clips resonate well with most people. For this reason, 87 percent of professional marketers use videos for marketing and promotion.

If you provide construction trade services, be sure to take videos of your trade works. From there, publish them on your website or blog. These will give your prospective clients an idea of how you carry out your construction trade projects.

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5. Employ SEO for online visibility and website traffic

It’s not enough that you have a website for your construction trade business. You want to ensure that your target market or local clients find your site in a sea of competitors. That is where search engine optimization (SEO) comes into the picture.

SEO entails optimizing your website, building links, and writing relevant content. It will put your website on the top ranking of the search engine results pages. It can significantly boost your online visibility and site traffic.

6. Promote your trade services via social media

A business cannot ignore the power of social media in this digital era. These channels are the best place to promote your business and engage with your target market. That’s why social media marketing has never been this important.

That said, be sure to create business pages on social media, whether on Facebook, Instagram, or even LinkedIn. While at it, strive to have a strong following. Also, take ample time to engage with both your regular clients and prospective ones. Be sure to answer their queries and address their concerns.

7. Create a blog and post content consistently

Having a blog is imperative for businesses these days. Not only is it used for SEO ranking, but it is also a way to connect with your target market.

As far as your construction trade business is concerned, produce and publish content pieces regularly. Be sure to cover topics such as types of trade services, DIY trade works, and how-tos. Also, guide your readers on how to improve their houses by maintaining their plumbing, electrical, roofing, or HVAC systems.

The construction trade is indeed booming during the pandemic. Tradespeople must be aggressive in promoting their services, whether for plumbing, electrical, painting, or HVAC systems.

That said, consider some digital marketing tips recommended above. With these in place, you’ll be surprised at how you can get more and more clients during this pandemic. Ultimately, doing so will kick your construction trade business up a notch.