Sometimes, even after advertising your products, it seems that you’re still struggling to catch people’s attention and make them check out your brand. Even with the help of market research analysis tools, you still lag behind your competitors in grabbing your target market.
If this is the situation you’re in, it’s time you take a different route to get ahead of your competitors. What you can do is to create a viral video campaign.
It’s not as easy as it looks. It’s also not something that would need luck to succeed. Just because some random people have posted videos on YouTube that became viral, it doesn’t mean that there’s no usable system out there that can help you replicate their success on your videos.
You just need to figure out what people look for when they check out videos online. You also need to figure out how to maintain their focus on your videos up to the end.
Make sure the first 10 seconds is interesting
Many digital marketers say that in order to create a viral video campaign, the first 10 seconds of the video should shock the audience. Well, not necessarily. Instead, you have to make it interesting and thought-provoking.
It’s better to stimulate their interest than shock them because if you always opt for shock value, your viewers will figure it out and call you out for being disingenuous. So, go for something interesting instead.
Stir your viewers’ emotions
The next thing you should do is to make sure that your video will stir some emotions in your audience. It’s important that the video you make will make them either laugh, cry, or even angry. Emotions are great tools in sending messages to people and making them remember it.
Figure out what kind of emotions would best describe your brand. If your business is about running shoes, then think of a video that would evoke the feeling of joy and fulfillment in a person, because running can be difficult. In order for your customers to buy your products, they should view your shoes as their tool to achieving something difficult, like completing a marathon.
Remember that a picture is really worth a thousand words
You may be tempted to use dialogue to make your message much clearer in your video, but try to avoid this. If a picture is indeed worth a thousand words, then a video is worth something more.
You have many other tools to send a clear message to your audience: your actors’ emotions, reactions, and actions, as well as the setting. Make use of the images to tell your story. If your viewers get your message without dialogue, it means that its impact is even more powerful.
Also, not all people speak the same language. So, if you rely only on your video to send your message, a lot more people will be able to appreciate it.
Videos become viral when the story is relatable to all who view it. If you have a story to tell about your brand or product, make sure that it’s something that everyone can relate to. The more relatable your message is, the more likely that your video campaign will become viral.