Mobile Games: How Do They Market Themselves?

mobile game

Since almost everything these days are digitalized and innovations are being invented every day, we can easily communicate with someone who is miles away with many mobile applications on smartphones. Smartphones have also been a widely used tool for the entertainment industry, with most mobile apps being used to watch videos and play videos.

For the most part, many individuals and working adults don’t necessarily have the time or resources to go out of their way to play video games on their consoles and personal computers. If this is the case, then mobile games are the answer to these types of situations.

Unlike video games that have to be played in consoles or personal computers, mobile games have been such a big hit to the public since these can be taken anywhere. Most of the time, these are

But what makes these games so popular? Besides being a game that can be easily played on your phone, what makes these games so popular with their target market? Here’s what you’ll need to know.

What Makes Them Successful?

There’s a variety of factors that makes mobile games successful. But most of the time, their success is attributed to marketing and gameplay mechanics that will usually leave most players clamoring for more.

Realistically speaking, what makes these mobile games successful in the first place?

User Experience Is Key

First and foremost, mobile applications and games will need to be convenient and responsive to users’ needs. If it takes more than two taps on your screen for a particular function to get carried out, there’s a good possibility that users will become put off. The User Interface should also be simplified and concise to meet the needs of the users.

Another factor that can affect the overall experience of customers is the monetization of gameplay mechanics. Most of the time, mobile games are free s that they can attract the majority of their target audience. Although, most people are put off by the fact that monetization or “pay walls” can get in the way of gameplay.

One way of increasing customer experience without having putting people off is by limiting monetization to certain parts. For instance, multiplayer games will still have monetization. But they will only restrict monetization advantages to aesthetics without affecting gameplay.

Still, it’s important to note that user experience can also vary from one person to another. Before releasing your game or applications, it’s essential to check out all of your fundamental game aspects.

Suppose you’re planning on developing your own mobile game, especially one that’s specifically for a particular age group and demographic. In that case, there are software developers who are well-known for providing 2D game development artworks and content that can help with your game’s development process. For a game to be successful, you will need to captivate your target audience.

playing mobile games


Of course, a part of building hype for your game is making people aware of it. For the last few decades, most video game studios and developers have been using traditional marketing means such as advertisements and trailers in media platforms such as television and video streaming websites.

However, mobile gaming needed more ways of luring in an audience. Thus, most mobile game developers would use different platforms other than just conventional means of marketing products. Several companies have been using paid advertisements for influencers, social media platforms, and video streaming sites. Usually, these types of marketing strategies are known for increasing organic engagements.

Like video games developed for consoles and other gaming systems, marketing campaigns for mobile games are marketed in the same way. However, the way these games are marketed is more active since it’s reaching out to a more general audience. Still, it’s essential to know what your target age group and demographic is. The user experience, together with knowing what your real market is, will help you determine your audience.

Like video games developed for consoles and other gaming systems, marketing campaigns for mobile games are marketed in the same way. However, the way these games are sold is more active since it’s reaching out to a more general audience.


Good marketing campaigns can usually lead to good ratings. In a way, you are exponentially growing your community as long as people are regularly playing the game and not much competition.

Once your game is popular enough, people will start associating the game’s title to a particular genre. For instance, DOTA 2 is known for being the reigning classic for MOBAs. Once you have dominated your market, it’s easier to attract your target audience while gaining views.

There are different ways of marketing and making your game suitable. While these might seem like great ways of marketing your mobile game, it’s important to go against the status quo by being unique with what you’re doing. Making video games is like making artworks: you can’t rush it, and it’s better to give developers the time that they need.