If you are a small business looking for an entryway to an industry with big dominating brands, how do you make sure they won't eat you alive? Believing that the quality of your product is better does not guarantee that consumers will be receptive. You need to exhaust all efforts to stand out.
1. Never underestimate the power of aesthetics.
Your food or skincare items may have undergone a hundred product developments to achieve the highest quality possible and yet, this is not enough to attract attention. Flexo Impressions added that attractiveness plays a big part in the buying decision, so you should invest in good packaging and prime labels. Make your products visually appealing if you want to be a step up the competition.
2. Have the attitude that you are bigger than you actually are.
This does not mean that you have to lie. All you need is to be professional in whatever marketing efforts you do. If you don’t have the budget for TV or radio advertising, don’t do it. Instead, make the most of the media channels that you can afford. For instance, be big in digital marketing. Come up with great content and appear like a pro.
3. Be consistent with your message.
What is your USP or unique selling proposition? What sets your products apart? Repeat this in all your branding efforts. In addition, you want to appeal to the emotions of your consumers. What is the value of your product? If it is eco-friendly, you want to emphasize how they can contribute to saving the planet.
4. Highlight the benefits.
The consumers will always ask, “What’s in it for me?” Answer this. Let them know how they can benefit from choosing your product over the others available in the market. Show them how buying yours will provide long-term benefits.
Competing with hundreds of brands bigger than you is risky. However, if you believe in your products, don’t let anyone tell you not to do it. It will require greater efforts, but if you go the right direction, you may not only stay afloat, but you can even give the leadings brands a run for their money.
